![]() Files are also sent or uploaded from a custom URL, with a custom background. On Smashs paid plans, the customization of the file upload and download pages goes far beyond what WeTransfer offers. Musicians we’re having conversations with understand the value of connecting with our audience of creative tastemakers. On WeTransfers paid packages, you send your files from your own named URL with a customised background. Kadiks continues: “The service can become one of the most popular, alternative digital distribution channels for music content. Marketing Executive Maarten Kadiks said: “We’re using music to put us on the map.” The player, expected for release in early 2016, is also going to used as a form of marketing for WeTransfer, hoping that this shift will set them apart from competitors like Dropbox. Kadiks compared it to SoundCloud in that it’s open for anyone to post music to. For actual content WeTransfer intend their music service to be used as a platform more for mixes, rough cuts and music videos rather than full length albums. WeTransfer are able to provide 45 second advertisements through their website which rotates screen backgrounds for 45 seconds at a time. It is more of a complement to their activities on Spotify or SoundCloud.” WeTransfer also gave a hint at how the player would work, adding: “With this player, artists get a focused campaign to deliver their content to our massive audience. The streaming solution is very different and is primarily a marketing channel for the creator.” On its place in the Music Streaming market, WeTransfer said: “To be clear, WeTransfer’s new music streaming-solution is not a direct competitor of SoundCloud, Spotify or other music-streaming platforms. The upcoming service may be new but working with musicians is not, WeTransfer having previously worked with acts from Prince to Disclosure. The Dutch, bootstrapped company don’t plan to make any money from music but intend to use it to promote big acts and in turn their service, with reports that they are currently reaching out to artists like Justin Bieber, Pharrell and Madonna. ![]() They want to make it clear however that it is not a direct rival to services like Spotify and Apple Music, with the intent of acting as a marketing platform for creators. WeTransfer announced last week that they would be joining the market of music streaming with their own dedicated player. ![]() File-sharing service WeTransfer are joining the music streaming war with plans to release exclusive tracks from big name artists. ![]()
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